Living The Intel Dream | AsiaFoodJournal.com

Key word: inside intel inside , nutrasweet Aspartame

Living The Intel Dream | AsiaFoodJournal.com: "Living The Intel Dream Intel is inside most computers, and now a lot of suppliers want consumers to know that their functional ingredients are inside the food that we eat. BY LUCIEN JOPPEN Few people outside the computer world had heard of Intel until the mid-1990s. Now, almost every personalcomputer buyer knows the name—even if they know nothing about how microprocessors work. The secret: the groundbreaking ‘Intel Inside’ advertising campaign. In the food world, the low-calorie sweetener NutraSweet has had similar success as a co-branded ingredient. The firm says that globally more than 5,000 products contain NutraSweet (chemical name: aspartame)."